The Market Clarity Telecommunications Business Intelligence Service (TBIS)
Why should telecommunications infrastructure investment be a stab in the dark? Market Clarity can help.
Carriers looking to invest in new telecommunications infrastructure — or investors assessing carriers' investment plans — need more than guesswork to assess potential markets. They need facts.
Market Clarity announces a world-first service combining three key elements:
- Market Clarity's Telecoms Infrastructure Database (IDB)
- Market Clarity's Market Tracker Telecoms Market History and Forecast Databases
- Demographic information from the Australian Bureau of Statistics (ABS)
Market Clarity's comprehensive database of telecommunications infrastructure tracks information from close to 200 infrastructure owners:
- DSLAM Locations (5,141 DSLAMs) - 15 Owners
- Fibre Network Points of Presence (7,366 POPs) - 31 Owners
- Fixed Wireless Broadband Base Stations (2,175 base stations) - 72 Owners
- Cellular (Mobile) Networks (over 22,300 2G and 3G base stations, at 15,900 sites) - 4 Owners
- HFC Networks (260 service areas) - 4 Owners
- Long-haul Microwave (over 8,500 base stations) - 20 Owners
- Wireless Hotspots (over 2,200 base stations) - 27 Owners
- Academic Networks (over 200 POP locations) - 6 Owners
- Data Centres (over 600 data centre locations) - 141 Owners
- Internet Peering Points (326 peering point locations) - 23 Owners
- Fibre-to-the-Node Networks (over 100 Node locations) - 1 Carrier
- Fibre-to-the-Home Networks (200 FTTH developments) - 9 Carriers
- Broadcast Tower sites - 2,340 Locations
- National Broadband Network (NBN) - All current and 2012 rollout locations mapped - 60 locations
- Regional Backhaul Blackspots Network - 82 locations
Market Clarity also has extensive GIS-based mapping capabilities to its Telecommunications Business Intelligence Service including off-the-shelf or customised telecom infrastructure maps.
Market Clarity is now able to provide both geographical maps (showing infrastructure location and links) and thematic maps (showing analytical data such as the concentration of infrastructure as illustrated above), down to postcode level.
Additionally, we can now provide information about data centre locations across Australia. Market Clarity can combine this information with our intimate understanding of telecommunications infrastructure to help our customers seek out the data centre that best suits their needs.
This database is constantly updated to keep track with the fast pace of technology rollout in the Australian market.
This is combined with a powerful analysis of Australia's population and business demographics, drawn from Australian Bureau of Statistics data, giving infrastructure investors a unique opportunity to assess markets before they plan their investments.
Electricity, Road, Rail and Civil Infrastructure GIS Information
Market Clarity holds substantial GIS-based information on Australia's electricity, road, rail and other key civil infrastructure, which can be mapped against telecommunications infrastructure, client locations, client GIS or graphic files, as well as consumer and business demographics.
Health, Education, Government, Commercial and Retail Site Locations
Market Clarity has complied geo-coded databases covering site locations for health care facilities (public and private), health and fitness centres, education (primary schools, secondary schools, TAFE and vocational institutes, and universities), police and railway stations, State and Federal government sites, as well as popular beaches, parks and gardens, sports grounds and many golf courses.
We also have access to a range of additional retail sites, including shopping centres, major department stores, and a selection of banks, book and video stores, convenience stores, fast food outlets, petrol stations, car parking stations and many others.
As of May 2010, Market Clarity is able to map and analyse over 61,000 Points of Interest, including:
- Hospitals: 1,275
- Educational institutions: 10,212
- Banks: 3,794
- Visa ATM machines: 7,666
- Shopping centre locations: 2,203
- Department stores: 893
- Clothing stores: 770
- Hardware stores: 955
- Convenience stores: 381
- Footware stores: 486
- Fast food locations: 4,824
- Railway stations: 2,918
- Police stations: 1,588
- Petrol stations: 1,588
- Auto service centres: 1,512
- Car parking stations: 611
- Live traffic cameras: 124
- Vehicle rest area locations: 1,814
- Car rental services: 999
- Beaches: 1,491
- Parks and gardens: 8,222
- Sports grounds: 1,413
- Cinemas: 419
- Health and fitness centres: 782
- Book stores: 320
- Video stores: 1,223
- Caravan parks: 1,676
With it's vast databases, Market Clarity is able to map and analyse client requirements in a manner that is cognisant of key health, education, government and retail locations, civil infrastructure (telecommunications, energy, transport), and demand side demographics - supporting a multi-disciplinary approach to infrastructure planning.
Geospatial Analysis and Mapping
Market Clarity's GIS system and databases are designed in a manner that supports the rapid analysis of client infrastructure plans, as well as network rollout cost analysis.
Market Clarity has also developed sophisticated radio transmission analysis techniques.
What does this mean to our customers?
Imagine you're considering a fixed wireless broadband deployment. Our database can tell you all about your target geographical markets, answering questions like:
- How many households will my base station cover?
- How many ISPs have DSLAMs serving the same area?
- How many health and education locations can be served by a given infrastructure deployment?
- How many shopping centres, and other retail stores can be served by a radio transmitter at a given frequency and elevation?
Alternatively, you might be considering the deployment of fibre in new housing estates. Market Clarity can tell you which fibre or microwave transmission owners are nearby and whether there's a competitive backhaul market in your area.
This competitive intelligence will help you, our customers, reduce the risk in any new infrastructure deployment. Instead of working in the dark, you can build a business plan confident that you understand who your competitors will be - before you enter a new region.
Information held in the Market Clarity Transmission Infrastructure Database includes:
- Infrastructure by Type — DSLAMs, fibre, fixed wireless broadband, hotspots, mobile, microwave backhaul, academic networks, Internet peering points and data centres.
- Infrastructure by Owner — Ownership information for each type of infrastructure
- Infrastructure by Location — The location of all infrastructure can be queried by ABS by State, Statistical Division (region), Statistical Subdivision, Statistical Local Area (suburb), and by Exchange name (for DSL). Where appropriate (for example, with fixed wireless base stations), this is supplemented with latitude and longitude.
- Demography by Location — Relating ABS demographic data with telecommunications infrastructure.
Market Clarity's Telecoms Business Intelligence Service (TBIS)
Market Clarity uses the information from our Telecoms Infrastructure Database, and cross-correlates it with service take-up trends from our Market Tracker forecast series, as well as information from the Australian Bureau of Statistics, to provide a customised Telecoms Business Intelligence Service.
We can field micro-queries such as:
"Tell me about all the access providers with Fibre, DSL, HFC or Fixed Wireless Infrastructure in postcode 2067"
to highly complex queries such as:
"Which postcodes have no broadband access infrastructure, more than 1,000 households, and an average income above $40,000?"
Market Clarity can also produce Micro-Demographic Service Take-up Forecasts, which combine Market Clarity's Telecom Infrastructure Databases and Market Tracker datasets.
Database extracts are generally provided in spreadsheet format, so that our customers can easily manipulate the resulting data sets. We can also provide further analysis, and report style outputs.
This file is provided in Adobe PDF format. (File Size: 948 kb) 
Contact us for further information on the Telecoms Business Intelligence Service.